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The Power Of Blue

The colour blue is a powerful asset when it comes to creativity. It is not only associated with the sky and the soothing, calm water of oceans and lakes - it inspires openness, peace of mind and tranquility. Blue is a cognitive colour that calms the mind, aids concentration and promotes clear and open communication. It promotes a sense of honesty, loyalty and trust -- hence the term "true blue"



Much of my own work, as well as many of the client projects I work on, have the influence of blue and nature. But is there a reason that - like so many other people, I am drawn to this colour? Lets look at some great facts about the colour BLUE


Blue In Communication & Psychology


1. Blue is the most universally favoured colour of all and therefore the safest to use. It relates to trust, honesty and dependability, therefore helping to build customer loyalty.


2. Blue indicates confidence, reliability and responsibility. It relates to one-to-one communication rather than mass communication. It inspires wisdom and higher ideals but is also conservative and predictable.


3. Physiologically, blue is calming, reducing tension and fear. It slows the pulse rate and reduces appetite. Being a cool colour it creates a sensation of space.


4. Blue adds strength and unity, and is therapeutic to the mind and body. It brings harmony to the spoken word.


5. Positive associations with the colour blue:


  • loyalty, trust and integrity

  • tactful, caring and concerned

  • reliability and responsibility

  • conservatism and perseverance

  • idealistic and orderly

  • authority, devotion and contemplation

  • peace and calm


Blue In Geography


Did you know that around the world there are five designated "Blue Zones", where people live longer and live better than anywhere else. They are Ikaria - Greece, Okinawa - Japan, Ogliastra (Barbagia Region) - Sardinia, Loma Linda - California and the Nicoya Peninsula of Costa Rica. A team of scientists, anthropologists, demographers and epidemiologists searched for evidence based common denominators and found nine. This is now known as the "Power Nine". The following information has been sourced from BlueZones.Com



1. Move Naturally

The world’s longest-lived people don’t pump iron, run marathons or join gyms. Instead, they live in environments that constantly nudge them into moving without thinking about it. They grow gardens and don’t have mechanical conveniences for house and yard work.


2. Purpose

The Okinawans call it “Ikigai” and the Nicoyans call it “plan de vida;” for both it translates to “why I wake up in the morning.” Knowing your sense of purpose is worth up to seven years of extra life expectancy.


3. Down Shift

Even people in the Blue Zones experience stress. Stress leads to chronic inflammation, associated with every major age-related disease. What the world’s longest-lived people have that we don’t, are routines to shed that stress. Okinawans take a few moments each day to remember their ancestors, Adventists pray, Ikarians take a nap and Sardinians do happy hour.


4. 80% Rule

“Hara hachi bu”  – the Okinawan, 2500-year old Confucian mantra said before meals reminds them to stop eating when their stomachs are 80 percent full. The 20% gap between not being hungry and feeling full could be the difference between losing weight or gaining it. People in the blue zones eat their smallest meal in the late afternoon or early evening and then they don’t eat any more the rest of the day.


5. Plant Slant

Beans, including fava, black, soy and lentils, are the cornerstone of most centenarian diets. Meat—mostly pork—is eaten on average only five times per month.  Serving sizes are 3-4 oz., about the size of a deck of cards.


6. Wine @ 5

People in all blue zones (except Adventists) drink alcohol moderately and regularly.  Moderate drinkers outlive non-drinkers. The trick is to drink 1-2 glasses per day (preferably Sardinian Cannonau wine), with friends and/or with food. And no, you can’t save up all week and have 14 drinks on Saturday.


7. Belong

All but five of the 263 centenarians we interviewed belonged to some faith-based community.  Denomination doesn’t seem to matter. Research shows that attending faith-based services four times per month will add 4-14 years of life expectancy.


8. Loved Ones First

Successful centenarians in the blue zones put their families first. This means keeping aging parents and grandparents nearby or in the home (It lowers disease and mortality rates of children in the home too.). They commit to a life partner (which can add up to 3 years of life expectancy) and invest in their children with time and love (They’ll be more likely to care for you when the time comes).


9. Right Tribe

The world’s longest lived people chose–or were born into–social circles that supported healthy behavior, Okinawans created ”moais”–groups of five friends that committed to each other for life. Research from the Framingham Studies shows that smoking, obesity, happiness, and even loneliness are contagious. So the social networks of long-lived people have favourably shaped their health behaviours.


Some of the most beautiful destinations in the world to visit with more than a hint of blue are:


Santorini, Greece - this town is very, very blue! Surrounded by sky blue waters as well as a blue sky, the whitewashed stone houses with blue roofs make the stunning landscape shine like a sapphire.






Juzcar, Spain - Until recently, this town was the only official ‘Smurf village’ in the world. Originally conceived to be a promotion for Sony’s "The Smurfs" film in 2011, the locals loved it so much they voted positively in a referendum to keep the colour.





Joghpur, India - Known as India’s Blue City, this northwest settlement is home to a 15th-century former palace as well as kilometres of winding streets that are painted a soft, inviting blue.






Waitomo Caves, New Zealand - These blue-glowing caves, are in one of the best places in the world to spot glow-worms. Located over 40 metres underground, these 30 million-year-old caves are lined with thousands of the shining insects, each giving off a softly glowing blue light which reflects off the still water.



Blue In Nature


6. We see blue sky because blue light is scattered in all directions by the tiny molecules of air and particles in the Earth's atmosphere. Blue is scattered more than others, because it travels as shorter, smaller waves. This is why we see a blue sky most of the time.


7. Owls are the only birds who can see the colour blue - while the Bluebird cant see the colour blue at all!


8. Mosquitoes are attracted to the colour blue twice as much as to any other colour.


9. The colour blue is the least common colour in the foods we eat and the least common colour in nature


10. The "Blue Morpho" butterfly - the one from the emoji's - gets its colour from the fact that its wing scales are shaped in ridges. This causes sunlight to bend in such a way that blue light, at just the right wavelength, makes it to our eyes. If the scales were shaped differently the blue would vanish.



Blue In Modern Culture


Pablo Picasso was one of many painters throughout history who enjoyed periods of blue experimentation. Picasso had a “Blue Period” after moving from Paris to Barcelona in 1901. For four years the artist only painted pictures in varied shades of blue, his most famous being The Old Guitarist.


Levi Strauss and Jacob Davis were behind one of the most enduring fashion trends in history — blue jeans. Created as a rugged pant for factory workers and labourers jeans were originally produced in Genoa and made of thick corduroy like fabric. French weavers, in a series of failed attempts to reproduce the fabric, ended up creating an equally versatile twill fabric that they called denim. Dyed a deep dark indigo, jeans soon became a staple of most people’s wardrobes. When James Dean came on the scene in the 1950s, blue jeans suddenly became "dangerous" and anyone who wore them was seen as a rebel and even banned from entering public places such as restaurants and cinemas!


Music - From Elvis Presley to Madonna, musicians have been penning songs with “blue” in the title. Among the most famous blue-shaded tunes are:


  • Blue Velvet by Bobby Vinton,

  • Blue Bayou by Roy Orbison

  • Blue Monday by Fats Domino

  • True Blue by Madonna

  • Blue Jeans by Lana Del Rey

  • Blue Monday by New Order

  • 16 Shades Of Blue by Tori Amos

  • Don't It Make My Brown Eyes Blue by Crystal Gayle


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